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We focused on PR & Outreach to help Laura reach a broader audience via podcast appearances and social media ads & collaborations.
Our pre-sale book promotion efforts focused on public relations outreach. We booked Laura on We Gotta Talk with Sonni Abatta (also a Carlisle & Co. client!) for a podcast episode that was released in September.
We helped Laura build brand recognition and worked to grow her followers on Instagram through social media ads and a giveaway. We also filmed an Instagram Live with Laura to really dig into our digital marketing approach for a book release.
After its release, the book quickly climbed the Amazon charts, landing at number one best new release in Post-Traumatic Stress Disorder and number two best new release in Motherhood.
Read more about our work with Laura here.
