Each month, A Silver Lining, LLC (ASL) is proud to spotlight one of our clients, highlighting the business as well as their digital marketing strategies, successes, and future goals.
For September, we’re thrilled to share more about our work with Dr. Kelli Malkasian, PsyD, CEDS at Coral Reef Counseling. Dr. Malkasian’s telehealth services include individual and family therapy (with group therapy coming soon!) as well as meal support and treatment aftercare support and consultation. Her clinical specialities cover eating disorders, addiction/substance use disorders, mood disorders, anxiety disorders, personality disorders, body image distress, problematic dieting or weight control, women’s issues, stage of life concerns, stress management, identity issues, college or career (re)integration, and post-treatment aftercare support.
Digital Marketing Success for Coral Reef Counseling
Here are some fast facts about our work with Dr. Malkasian and Coral Reef Counseling:
How long has Coral Reef Counseling worked with ASL? We began working with Dr. Malkasian in September 2020.
What digital marketing services do we provide? Our marketing strategy for Coral Reef Counseling includes search engine optimization (SEO) efforts to help boost rankings and visibility; content writing with two keyword-focused blog posts per month; and a basic social media strategy, inclusive of eight posts per month on Instagram and Facebook. We also complete media outreach for stories relevant to Dr. Malkasian’s areas of expertise.
What sort of success have we helped Coral Reef Counseling achieve? We’ve created a consistent editorial calendar for Coral Reef Counseling’s blog, publishing two blog posts per month for the past year. We’ve covered a range of topics, from suicide prevention and eating disorder warning signs to anxiety and body image distress. We set-up Google My Business for Dr. Malkasian’s practice and now see an average of over 500 queries per month. We’ve also increased her followers and engagement on both Facebook and Instagram.
What past or current project stands out the most? Earlier this summer, we secured Dr. Malkasian an interview with a writer for Health magazine, which resulted in multiple quotes in a piece about combatting “summer body syndrome” — a topic that aligns with her passion for body positivity. It was thrilling to get a client placement in a national publication!
What do our future goals look like? We hope to continue to highlight the life-changing work of Dr. Malkasian, growing her client list and spreading the reach of her messages of self-love and body positivity.
Where Can I Find Coral Reef Counseling?
If you’re looking to develop a digital marketing strategy and expand your online reach, please reach out to our team today to join a waitlist for our 2022 openings.