Digital Marketing Services

Digital Marketing Services

At A Silver Lining, LLC, we take a 360-degree digital marketing approach, creating a cohesive digital footprint for your brand with attention paid to your website, social media channels, email communications, and more. Below, we feature a detailed breakdown of the services that will make up your digital marketing strategy.

Content Writing

Content writing refers to creating, publishing, and distributing a valuable, relevant, and consistent message to attract an audience, ultimately paving the way for sales conversions. Key benefits include expanding a company’s customer base, generating media leads, increasing online sales, improving brand awareness and search engine optimization (SEO), and increasing online engagement. It is used to meet a current customer need, such as a real estate agency providing prospective clients with tips to optimize their home buying or home selling experience, rather than create a new need. The impact of content writing can easily be measured via changes in website traffic, click-through rates across pages or photos, positive or negative reviews, conversions through the sales process from sign-up to check-out, and re-engagement rates (return customers).

To receive your personalized proposal and pricing guide, please fill out our Inquiry Form. We will get back to you within one to two business days.

Email Marketing Solutions

Email marketing is one of the most cost-effective digital marketing strategies for a small business and often results in a high return on investment (ROI). It allows you to establish a direct connection with your customers, keeping your brand and offerings front of mind. Plus, it’s easy to manage and gives you full control. At A Silver Lining, LLC, we can help you find and utilize the email marketing solution that works best for your needs, creating beautiful email campaigns that bring your vision to life. We have experience with MailChimp, Constant Contact, iContact, Pardot, and a range of alternate e-mail marketing providers.

To receive your personalized proposal and pricing guide, please fill out our Inquiry Form. We will get back to you within one to two business days.

Photography

As the old adage says, a picture is worth a thousand words. This sentiment is certainly true when it comes to your digital marketing strategy, making photography a key component for any campaign. In our fast-paced world, a brand only has a few seconds to grab the attention of consumers, so a beautiful and compelling image may be the difference between a customer choosing your company or product over a competitor. If you are local to one of our team members (we live all over!) we are happy to provide a photography quote; if we are not near you or your needs are above our skill level we will work with you to provide a targeted list of recommended vendors.

To receive your personalized proposal and pricing guide, please fill out our Inquiry Form. We will get back to you within one to two business days

PPC / Google Advertisements

Pay-per-click advertising (PPC) can be used to buy visits to your website (versus waiting to increase website traffic organically), while Google Advertisements refer to a PPC option that specifically works with Google Search and Maps. Each time a user clicks on an ad, they will be directed to the advertiser’s main page — for a cost, of course! The main benefit of using PPC marketing is to have your company’s name at the top of the list when consumers look for relevant keywords, helping to grow your customer base. We work closely with an excellent Google Ads Expert to provide you a comprehensive, wrap-around PPC strategy.

To receive your personalized proposal and pricing guide, please fill out our Inquiry Form. We will get back to you within one to two business days.

Print Materials & Advertisements

The most successful marketing campaigns include a combination of digital and traditional techniques. Although many marketing goals can be achieved through digital avenues, there is still good reason to pursue print materials and advertisements, such as local magazine advertorials or neighborhood postcards. Not only are these items tangible, engaging, and trustworthy, but they also play a pivotal role in reaching your target audience, allowing you to place the right message in front of the right customers at the right time.

To receive your personalized proposal and pricing guide, please fill out our Inquiry Form. We will get back to you within one to two business days.

Re-Targeting & Re-Marketing Campaigns

Re-targeting + re-marketing campaigns are utilized to promote a brand, service, or product to a targeted group of individuals via digital footprints, look-a-like audiences, and desired audience demographics. We recommend this type of advertisement as a more cost-effective alternative to or an addition to Google Advertisements. These campaigns can be run via social media channels, direct web ads, and email campaigns to establish more defined connections with current and potential clients.

To receive your personalized proposal and pricing guide, please fill out our Inquiry Form. We will get back to you within one to two business days.

Search Engine Optimization

Search engine optimization (SEO) refers to adjusting on-page and off-page SEO factors in an effort to improve the page’s ranking in search results. Impactful SEO can be achieved through keyword usage in the title, URL, and description of a blog post or landing page; share-worthy and compelling content; and a positive user experience. The pay-off is more visitors to your website and increased brand awareness. The sooner your site appears in search results, the more people will see your content!

To receive your personalized proposal and pricing guide, please fill out our Inquiry Form. We will get back to you within one to two business days.

Social Media Strategy, Management + Optimization

We will work with you to learn about your brand or business and develop a social media strategy that will accurately reflect your voice and message while connecting with current clients and simultaneously reaching new ones. We have experience across all social media platforms, including Google My Business, Facebook, LinkedIn, Instagram, Twitter, and YouTube. If your brand requires, we can provide a presence on additional platforms, such as Pinterest, Snapchat, and more.

We provide both a Basic Plan and a Premium Plan for a range of clients and their needs. The basic plan is provided for those individuals or small businesses who simply require a presence on social media outlets while adhering to a limited budget. This plan is not geared toward exponential growth in followers or enhanced conversion; although, if we do our job right, you should have some! The premium plan was created for individuals and small- to medium-sized businesses who want a comprehensive social media plan; including strategy, posting, advertisements, and engagement across multiple platforms.

Add-on options can be combined with either of the above plans for further enhancement of your social media presence.

+ Advertising strategy and implementation

+ Enhanced engagement package

+ Follower growth

Consulting services are available for those small- to medium-sized businesses who have someone in-house to manage social media posting, but are interested in a custom strategy to guide your presence on these platforms. This package comes at a one-time cost based on project scope, and can include:

+ Custom social media strategy

+ Social media posting calendar

+ Advertising recommendations, including post types, budget, etc.

+ One-hour training

To receive your personalized proposal and pricing guide, please fill out our Inquiry Form. We will get back to you within one to two business days.

Strategy & Consultation

Are you ready to take your company to the next level? Do you need a fresh perspective when it comes to your professional goals? Are you struggling to develop a successful marketing plan? Our team can help! During one or more strategy consultations, we can discuss your business aspirations and brainstorm effective ways to bring your ideas to life.

To receive your personalized proposal and pricing guide, please fill out our Inquiry Form. We will get back to you within one to two business days.

Virtual Meeting Consultation & Management

Similar to strategy consultation, we can also help your company develop and run productive virtual meetings. From monthly Lunch and Learn programs to quarterly informational webinars to yearly company-wide meetings, we’re here to support your team and ensure that you meet the intended objectives of your virtual meeting(s).

To receive your personalized proposal and pricing guide, please fill out our Inquiry Form. We will get back to you within one to two business days.

Website Design & Development

Website design refers to the actions required to build the front-end (what a visitor sees) of a website. It needs to be aesthetically pleasing and also easy-to-use (called the user experience). Website development, on the other hand, includes the behind-the-scenes processes that make the website work, such as ensuring that a call to action (CTA) button directs visitors to the correct contact form or informational page. A successful website is both well-designed from a visual viewpoint and well-developed from a technical one.

We offer both a Basic Package and a Premium Package depending on the scope of the project.

Add-on services are available:

+ Custom logo and favicon

+ Custom social media icons

+ SEO optimized site leading to increased traffic

+ Full SEO package

To receive your personalized proposal and pricing guide, please fill out our Inquiry Form. We will get back to you within one to two business days.

Website Management

Website management ensures that your site loads quickly and completely and provides your visitors with a positive user experience. It includes daily, weekly, and monthly actions, such as regular back-ups, security reports, updates to your content management system, analytic reviews, and more. Our team can also ensure that you’re practicing effective search engine optimization (SEO) on all published pages, allowing more online visitors to reach your brand.

To receive your personalized proposal and pricing guide, please fill out our Inquiry Form. We will get back to you within one to two business days.