A Silver Lining, LLC (ASL) was created to provide individuals, boutique businesses, and small- to medium-sized companies with digital marketing strategies that complement both their brand and budget. We pride ourselves on our ability to help our clients reach their goals with our digital marketing and social media strategies, ultimately developing, growing, and maintaining an online presence for our clients.
Our team includes Greer C. Johnson, MS, Founder + Managing Director; Cassie Sullivan, LAC, Marketing Director; Whitney Johnson, Content + Creative Director; and Ashley Fraebel, Community + Event Consultant. Read on to learn more about us!
Greer founded ASL in 2012, and in 2020, she left her position as the Director of Marketing for a national healthcare company to focus on ASL full-time. During the past few months, she has been energized by the diverse clients and companies her team has had the pleasure of working with — and excited that the team has now expanded to include Whitney (whom she met in college — go VU!) as Content + Creative Director and Ashley (her childhood and current friend) as Community + Event Consultant, in addition to Cassie, who has been working as Marketing Director since 2015.
Greer enjoys working collaboratively with company owners and small businesses to develop unique digital marketing plans to effectively communicate brand and message while driving business. She has extensive experience in the field of digital marketing and spearheads our client’s project management, on-site and off-site SEO, digital advertising, email marketing, and anything else our clients may need to effectively market their brand.
After moving through the South (Nashville counts as the south, right?), East (Miami and New York City), and West (California) coasts, Greer now lives in her hometown of Winter Park, Florida, with her new-ish (one year in October!) husband Casey (@caseydrinksandsnacks) and their chi-weenie pug Riley (the Chief Relaxation Officer at ASL).
Cassie started working with ASL in 2015 as a Project Manager and has since been promoted to the role of Marketing Director. Her career began in behavioral health at the University of Miami where she met Greer and earned her master’s degree in Mental Health Counseling. She then went on to join Teach for America (TFA) where she was a founding member of THRIVE Academy, a KIPP Network charter school in Newark, NJ, and served as the School Counselor following her time with TFA. After that position, Cassie worked for a national eating disorder treatment center on their marketing team for five years until branching off with Greer to devote her time fully to ASL. She has extensive experience in all forms of digital marketing in the behavioral health field and a particular interest in healthcare, nutrition and fitness. She currently is living out her dream of living at the shore with her husband Jarrod and their two kids, CeCe and Mack.
Whitney joined the team as Content + Creative Director in March 2020. She graduated from Vanderbilt University — where she met Greer when they both rushed Kappa Delta! — in 2008 with a Bachelor’s degree in Communication Studies and Gender Studies. Immediately following, she began her career in the healthcare practice of a global public relations agency, working in both the Chicago and New York offices. She later worked as a Public Relations Manager for a boutique PR firm, providing PR and digital marketing services for clients including celebrities, authors, and relationship experts. She also served as Senior Editor and Social Media Manager at CupidsPulse.com, a celebrity-influenced relationship site, for over eight years, and worked as a freelance writer and editor for Atlanta-area hospitals and healthcare companies. Whitney lives Georgia with her husband Ross, five-year-old son Tucker, two-year-old daughter Layla Ruth, and rescue dog Rey. For fun, she enjoys running, reading, and spending time on St. George Island.
Ashley started her career in the nonprofit sector, fundraising and planning events for St. Jude Children’s Research Hospital. She went on to serve as the Senior Director of Events and Sponsorships for the Winter Park Chamber of Commerce and is now serving as a community liaison and event consultant for both profit and nonprofit organizations. She has her certification in Holistic Health Counseling and is a registered yoga teacher. Ashley lives in Winter Park, Florida, with her husband Alan, their children, Penny and Oliver, and their golden retriever Ruby.
Welcoming New Clients
A truly collaborative team, we’re always working together and sharing ideas to ensure that we can meet our clients’ needs and exceed their expectations.
We’re currently accepting new clients for customized digital marketing and design plans. Services include but are not limited to: overall brand and marketing strategy, SEO and PPC, print and digital advertising, social media strategy and growth, analytics tracking, digital newsletters and invitations, printed materials such as postcards and business cards, and website design, installation, and updates.